Gone are the days when every beauty guru sported long, luscious eyelash extensions. While these treatments are still widely used for special occasions, they can cause damage to natural lashes and often require frequent appointments to maintain. For these reasons, lash-lovers have turned to another trend: eyelash growth serums. With every manufacturer claiming to be the "best on the market" for effectiveness, how can a consumer make the best product choice?
In the world of eyelash serums, a formula of active ingredients that work together to promote lash growth is key. Avoidance of harmful ingredients is just as critical. Without head-to-head studies comparing these products, consumers must rely on the reputation and reviews of each brand. A basic knowledge of product ingredients can aid beauty seekers in making the best selection.
Here are some ingredients you might see while scanning the labels of the most popular eyelash growth serums:
- Bimatoprost: Although it has been found to produce results, many caution against its use due to side effects such as iris discoloration, eyelid darkening, red eyes, dry eyes, and related concerns.
- Isopropyl Cloprostenate: Another synthetic prostaglandin used to lower ocular pressure in glaucoma patients, this substance has also been found to increase eyelash growth.
- Biotin: This B vitamin is the most common active ingredient in eyelash serums, claiming to strengthen keratin (a protein found in hair) and therefore improve overall hair health.
- Panthenol (Provitamin B5), and hyaluronic acid: Some serums contain one or more of these water binders or moisturizers. The purpose of these ingredients is to increase the flexibility of the hair to reduce breakage or provide a coating to make hairs appear thicker.
- Botanicals: These plant-derived ingredients include anything from pumpkin seed extract to peony root complex and claim to deliver the benefits of nature to boost lash health.
The Right Choices
Dermatologists recommend looking for serums containing biotin, peptides, or lipids. Serums that do not contain a prostaglandin are more likely to condition lashes without actually stimulating growth. Some ingredients may be irritating to those with sensitive skin, so look for labels that say "natural" and "hypoallergenic." Others are designed to be safe to use with eyelash extensions. Care should be taken to apply as directed, avoiding the eyelid and actual eye. As with any beauty treatment, individual results will vary, but an understanding of what's in a formula will help consumers make the most effective choice.
Look for options like eyelash enhancing serum in .3 oz bottles or any other size you need.